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The trend has been emerging over the past few years. ETSY and DIY sites have grown exponentially, and that growth stems from the notion that shoppers want something special, something personal. You don’t get comments about a sweater from Target, but you do for a sweater from Anthropologie or a unique ‘find’ from ETSY. Of course your purchasing power is 3:1 for Target sweaters, but the Anthro sweater will be a closet staple long after the Target sweater has been forgotten.
Today’s consumers still want to shop (or at least the ones I’ve talked to), they just want to make sure that the purchase means more than it did a few years ago. They want to pay with cash/debit rather than credit. This may be part of why wall decals are really taking off as an alternative to standard artwork. Words, quotes, and phrases tend to move people. They reinforce a message; make people think, smile, or both. They reinforce what you want to be or want to do, and are a personal affirmation to yourself and to your family. They are affordable, removable, and are easy to install. They are a perfect compliment to how we’re beginning to live today as we shed excess clutter along with economy that is also doing a little housecleaning. Wall decals convey a more long term connection than any mass produced print found in a store, and that longer term commitment is what consumers seem to be looking for today.
I recently read about a decorating strategy from Sunset magazine. It talked about keeping décor minimal and choosing pieces that have meaning. I remember doing that back when we moved into our first apartment. It is good to know that we were actually strategizing about not filling our space with random tzchotkes—not that we could actually afford anything. I agree with the idea of making sure that you surround yourself with things that mean something to you. I think it’s easy to take it one further and add a personal and meaningful touch to a blank wall using vinyl wall decals. We have several artistic graphics that have random elements that can fill an entire wall, but we have even more quotes and sayings that make your walls say more than a piece of mass produced art ever will. Add a bit of humor, choose colors that match or elevate your décor, or have one of our designers create a personalized statement that reminds you of someone, someplace, or something that has meaning. Decorating is all about making you feel good in your own space, and wall graphics are the perfect touch.