Sunday, December 13, 2009

Oh, How My Wish List Has Changed

Once upon a time I dreamed of jewelry, a romantic vacation, or some personal and thoughtful little gift for Christmas (reality was more likely a kitchen appliance… I did mention this was a DREAM). After starting Trading Phrases, I’m now dreaming of more mundane things like a receipt scanner (ooh, organization!), or shinny new weeding tools. I’ll admit that the thought of the latest Photoshop or Illustrator are more thrilling than an iPod, and I’d be practically beside myself with a new wide format printer to branch out a bit with our product offerings. My stocking can be filled with new blades or cutting strips for the cutters, and I’d love a little elf to show up and update the colors on our designs on the website (the majority of our designs don’t have the latest colors—there are over 1000 to be updated, and I’m not going there right now). New vector art for more designs, a new font CD? Oh the possibilities are endless…

Of course the new kitchen appliance will also be lovely.

Thursday, December 10, 2009

Burning the Midnight Oil

We’re burning the midnight oil around here. Orders are coming in, and everyone wants their items by Christmas. We’re keeping up with the demand, but a few goofs have slipped in (which means more work in the end). It doesn’t help that we continue to tweak our processes in the middle of everything, which makes everyone agree up front, and then slowly grumble when they realize that they have to change a time honored way of doing something. I never really understood why everyone loves progress, but hates change… We’re appeasing the crew with tasty treats (and pie, must keep Cody supplied with pie) in order to keep them going. They can’t complain if they’re chewing.


Orders are going out on time, generally one or two days after the order is received. Some schedules cannot be accommodated, such as the customer that ordered a design on Thursday evening and then was disappointed that she didn’t have it in time for an event on Friday. We’re good, but are not miracle workers. Perhaps if we could borrow a certain sleigh and team of reindeer for a few minutes…

Monday, December 7, 2009

Making a Stock Design One of a Kind

I love contrasts. I love shipping orders for snowmen designs in July, and for beach house designs in December.

Our designs give our customers a chance to create a design that is meaningful and unique. Color mixes that are edgy, an embellishment or two that add just the right touch, or mixing and matching a few words and artistic touches for a perfect one of a kind statement are all examples of how a stock design can be truly unique. Now if you’ll excuse me, I’ve got a few Valentine’s Day lipstick love notes to ship out…

Saturday, December 5, 2009

Free Designs... If You're Lucky

Have you ever heard the expression "Too much of a good thing?" Well we've got too much of several good things, and they're taking over our production space! We've got extra designs and we just don't have the heart to toss them out. Good designs. Popular designs. Designs that were cut in the wrong size, cut in the wrong color, or just cut when they weren't really needed. We've decided to give them to good homes. From now through Christmas, one free popular design will be happily gifted to a customer that orders that day. They are our gift to our fantastic customers, and we don't care one bit about re-gifting these little babies. To see what's being given away today, or to see which lucky customer won a prior design, visit our promotion page. For more gift ideas and inspiration, stay around and browse the site. Our designs are growing by the day!

Thursday, November 26, 2009

What We're Thankful For

Our employees—Chris, Nick, Cody, Austin, Zach, Christine, Taylor, Katie, Samantha—we couldn’t do it without you! Our fantastic USPS carriers—you guys rock! iPhones—we couldn’t survive without the daily battle over the production room playlist Recycling centers that help us keep our carbon footprint more like a kitten heel than an Ugg boot Social networks—and my love/hate relationship with Twitter and Facebook Inspiration for our ‘coming soon’ line of new nursery designs—congrats Sami and Zak! The fall colors that were stunning but brief Mead, mulled wine, and egg nog—yum! The recent food and wine festival at Disney World—my feet are still sore! Hot bubble baths and soaking my troubles away after a long day The economy finally showing signs of life The growing Trading Phrases business that continues to keep us busy each and every day Our family, friends, and our fantastic customers—Thank you!
everyone!


Sunday, November 22, 2009

That's Fontastic!


A funny thing happens to people who start working for Trading Phrases. People start recognizing fonts, or at least start noticing if something would be easy to work with or would be (now how do they put that… oh yes, now I remember) pure swoopy font hell.



Those pretty scrolly, scripty fonts that I love working with make our production crew whisper mutinous oaths. Plain text (boring in my opinion) fonts make them practically giddy. And the cutting machines also have their own ‘issues’. Just try to cut Passions Conflict font without the machine skip a letter or two out of spite. Go ahead, I’ll wait.


I’m working on a compromise font for a lot of my designs lately. Poetica is a fairly plain font, with Roman alternative capitals that add a bit of flair. I still haven’t given up the swoopy scripts entirely; I’m just trying to mix things up. However, if you start seeing nothing but plain text designs in the coming months please send help—the crew will have probably will have me locked in the storeroom far from my precious scripty fonts!

Friday, November 20, 2009

New Holiday Designs for 2009


Yes, I know, Thanksgiving is not here yet. I couldn't help myself. This year is going to be different. This year I'll shop early and avoid the last-minute crowds. This year I'll get those cards out early. This year I'll bake cookies and take them to the neighbors. This year I'll... Nevermind, I know myself too well, and I won't be doing any of that. I will, however, put up a bunch of fun designs for our holiday collection to add some instant cheer.

I love vinyl decals for holiday and seasonal decorating. They are beautiful, look like a hand painted stencil, and are easily removable when the season is over. If you want to reuse the decals from year to year, then apply them to a plaque, to a large tile, or even to a mirror or a piece of plexiglass that can be stored and used again. If you're got a personal message that you would love to create for your space, then contact us and we'll get that personal masterpiece started for you.

Now, if you'll excuse me, I've got to go take down a few Halloween decorations...